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Posted in Updates

YouTube Video solutions – Trueview for Reach – Trueview for Action

Purchase Funnel with Pricing Model to choose : Awareness – CPM            | Consideration – CPV           …

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Posted in Updates

Youtube Video Solutions for Advertiser Marketing Objectives

1) “Maximize reach and Increase Brand Awareness” as Objective : What does it mean : Lets consider you are an “Nike” advertiser and planning to…

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Posted in Updates

Non-Tech_Tools

1. Codeless Websites: Squarespace http://www.squarespace.com/ Weebly http://www.weebly.com/ Wordpress.com http://www.wordpress.com Strikingly https://www.strikingly.com/ Wix http://www.wix.com/ Ucraft https://www.ucraft.com/ Tackk https://tackk.com/ Voog https://www.voog.com/ Heek https://www.heek.com/ Yola https://www.yola.com/ Just Add…

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Posted in Updates

Tools helpful in Daily work

Google docs and sheets  Buzzsumo : Find the key influencers to promote your content Canva : Design and Publish Spyfu : Competitor Keyword Research Tools…

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Posted in Updates

Learn Excel – Part 2

Data in Excel and play with it …!! The purpose of entering data in the excel is to do something that makes our work more…

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Posted in Analytics MS Excel

Learn Excel – 2019

Excel is one of the most essential tool which helps us to complete basic and complex work into efficient way. Excel is vital to the…

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Posted in Updates

Creatives – Online Advertising

Managed Assets : HTML, CSS Flash, Java script 3’rd party Ad tags, JPEG creative Flash Creative Video Prerolls, Rich Media Creative formats Creative sizes a…

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Posted in Display Advertising Ecosystem Updates

Programmatic Audio Avertising

To define the term “Programmatic” in the online advertising, the buying and selling of online ad inventory in an automated fashion. However, most of the…

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Posted in Display Advertising

Reasons for First party and Third party Platform Discrepancies

Incorrect dfp creative setup imps counting differences Different geo definitions Latency page load Network connection and server reliability Ad blockers Low impression goals Passbacks and calls…

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Posted in Digital Advertising

Display & Video 360 – Short Notes – Part 1

TOPIC 1 : Hierarchy in Display & Video 360 Advertiser > Campaign > Insertion Orders > LineItem> Creatives TOPIC 2 : SETUP TARGETING 1. ADVERTISERS…

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