Recent Posts

Posted in Display Advertising

Reasons for First party and Third party Platform Discrepancies

Incorrect dfp creative setup imps counting differences Different geo definitions Latency page load Network connection and server reliability Ad blockers Low impression goals Passbacks and calls…

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Posted in Digital Advertising

Setting up cloudfare account, Hosting and Installing wordpress

We use moz.com – site explorer check domain authority, Page Atuthority, Spam Score Then Sign up for Cloudfare account – Enter the domain – Add…

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Posted in Advertisers or Brands Digital Advertising

DIGITAL MARKETING TOOLS 

ADVERTISING : 1) GOOGLE ADWORDS : Online advertising platform developed by Google 2) PIXELME: Retarget your audience 3) ANSWERTHEPUBLIC : Free visual keyword research & content…

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Posted in Digital Advertising

Digital Marketing Interview Questions – AdWords Metrics

AdWords – Performance Metrics : => Impressions => Interactions – Main User action for different ad format and depends on it Clicks – Text ads…

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Posted in Digital Advertising

Conversions tracking for the Improvement of Campaign Performance

Conversion tracking means making connection between an ad interaction and real-life business results and helps in maximizing Conversion efforts With it we can get to…

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Posted in Uncategorized

Optimization Schedule for Ad Campaigns

Once your campaign set up, running, and optimized, you need to know when to optimize and how often you should do this. With a regular…

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Posted in Digital Advertising Uncategorized

Optimization of Campaigns that Drive action

DRIVE ACTION CAMPAIGN: – It helps the interested users or people who are active and ready and likely to convert – reaching as many high-value…

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Posted in Digital Advertising

Optimization of Campaigns that Influence Consideration

Step 1 : Redefine your Targeted audience – In the next step of purchase channel we need to sort out the interested and right people…

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Posted in Digital Advertising

Optmization of Build-Awareness Campaign which is Top of the Purchase Funnel

=> Find out Best-performing sites and apps as follow: 1) Pull the report with performance metrics and dimensions 2) Identify Site with – high impressions…

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Posted in Digital Advertising

Optimization Techniques for Online Ad Campaigns

– Make sure all line in the campaign are serving impressions – Check lineitems if Overpacing that exhausts budget too soon – Impression loss metrics…

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